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As explained in point 10, hub pages form the pivotal point within the internal page structure of a web page. By accumulating and evenly distributing Linkjuice within the site, it is ensured that even subpages, blog posts or products in an online shop get a sufficiently high reputation on Google and achieve good rankings.
Hub pages can be implemented in a variety of ways, both on CMS-based websites and on an HTML basis. It should be noted, however, that not every implementation is suitable for every type of website. Hub pages should primarily help the visitor of a web page to get there more easily. This has an impact on visitors’ time as well as whether they become recurring users because they find information they need more quickly.
As a matter of principle, all larger Internet sites and platforms should have hub pages, but these should also correspond to the purpose of the page. The following hub pages would be recommended for three exemplary website types:
: Websites of companies are usually smaller than online shops or blog with many articles, which is why less subpages need to be linked. Possible hub pages are, for example, the “References” page, from which all important customers or completed projects can be linked. Even more important is a page about the offered services or products/product groups, so that these individual sites are then better ranked and found by the visitor more quickly.
Blog / News
: Blogs or news pages often have a lot of single pages, as each article and each contribution has its own document within the page structure. Here you can find a summary of important articles, which deal with a high search volume, so that more visitors can be generated from organic search results.
: In principle, the same rules as for business websites apply to shops on the Internet, but online shops often have much more products and thus more individual pages than company pages. Hub pages can be created in the form of product categories, overviews with the most popular products and special price pages.