Lesson 23: Meta keywords – Website SEO Tutorial

Lesson 23: Meta keywords – Website SEO Tutorial

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The meta keyword tag is probably one of the most controversial topics in the field of SEO, because many search engines, such as Google, do not include this meta-statement in the ranking of a website and some search engines do not even read this tag at all More, which is why many SEOs do not use this meta-statement at all.

After the first search engines were only manually managed link and article directories, crawler- and index-controlled search engines like Google have established themselves and these have mainly analyzed the keywords and their density on a page in the beginning later expanded This approach is based on the meta keywords.

This system is very easy to deceive, however, since the content of the page really does not really matter, as long as the meta keywords in the meta data match the search queries. In the meantime, there are hardly any search engines, which still include keyword tags in the ranking, but this meta-statement is read by most of them.

If the main meta keywords of a page are to be stored in the meta tags, only one to three meta keywords should be specified , but never more than ten keywords for a single page. A potential keyword tag for a fictitious page might look like this:

<Head>

<meta name = “keywords” content = “SEO, Webdesign, WordPress”>

</ head>

Each keyword is separated by a comma. In principle, a keyword tag can consist of any number of keywords and even today there are still older websites that contain more than 40 or 50 keywords.

Since this meta-specification has become so unimportant to Google, it does not really matter whether duplicate content or keyword stuffing is running, but the keywords should only contain the most important keywords.

In Russia, this situation was different in the past, but in some cases even today: the largest Russian search engine named “Yandex”, which has a market share of more than 70% in Russia (comparable to the market power of Google in America and Europe) Based solely on the number of backlinks and the keyword density, resulting in keyword spam and thus also poor search results. For this reason, parts of Russia’s backlinks are no longer evaluated at all, but keyword spam is still a very big problem in the Russian-speaking area of the Internet.

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