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Multimedia content is playing an increasingly important role in search engine optimization, as Google sees an accumulation of images or videos on a website as a quality criterion. For this reason, static or highly textual sites should be provided with images or videos. This can also have a positive effect on Google’s organic search traffic, as Google’s search for images and video searches are increasingly used, and some sites account for up to 20% of traffic. Furthermore, pictures and videos can increase the visitor’s time spent on the site.
Google has its own procedures for indexing multimedia content, which means that an extensive optimization of image and video material is necessary to make this content well-organized.