The OffPage analysis of a web page highlights the external links (backlinks) and other aspects, which can not be found on the site itself. In addition to the backlinks, which are still one of Google’s most important ranking factors, social links and visitor behavior are among the off-page factors of a website.

Checking backlinks is very important for OffPage search engine optimization and can take a lot of time and effort. The following free online tools are very useful for checking the backlink structure:

For a more accurate and up-to-date listing of the backlinks of a page, you usually need paid SEO tools, which are addressed in a later chapter, but the free tools are sufficient to get a first impression about the backlinks.

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