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The OnPage analysis of competition websites helps SEOs get an overview of the competition in the search results of Google & Co. In contrast to OffPage analysis of the competition, the OnPage analysis does not require any external tools or tools – even if they naturally make the work easier. You can completely concentrate on the website itself, or on the underlying source code.
First, the source code of the website to be analyzed should be examined. The meta-data presented in the next section of this book does not have the same meaning as they did a few years ago, but the page description (meta-description) is still important, as visitors are so short Description of the page, or you can tempt the visitor with a clever marketing text to click on the search result.
Web sites that do not have meta tags, overly long descriptions, or other mistakes that you will learn in point 7 usually have disadvantages in ranking. The links, both external and internal, must also be checked. With “rel = nofollow” excellent links do not give a so-called Linkjuice further, the linked sides profit thus not from the reputation of the linking side with Google. More on this point can be found in the chapter dealing with links and internal link structures.
Next, the site itself is viewed in the browser. If certain text modules or complete paragraphs (eg finished product descriptions of manufacturers in online shops) on different bases repeatedly go back, the search engine evaluates this as duplicate content, which must be avoided under all circumstances as search engines can not recognize the relevance of the pages. Duplicate content greatly reduces the rankings of a website, which is why sites with top rankings in hard-fought keywords with duplicate content are rather rare.